Every business has ambitions of going big within a few months after its inception. A few years ago, this would have seemed surreal but in the contemporary world, it is quite possible.
Today, by exploiting the great opportunities offered by social media, businesses can literally go big in no time.
The key is to build strong social media communities to make your business a familiar name in the fascinating world of social media that has billions of inhabitants.
To validate, according to an analysis from Kepios, there were a total of 4.65 billion social media users all over the globe in April 2022.
In fact, that accounts for 58.7% of the total global population. Fascinating, isn’t it?
Now let us assume that even if your business succeeds in getting just two thousand new followers every month out of such a large number, imagine how rapidly your business will grow. You can well imagine the kind of outreach social media communities can offer to your business.
From Facebook, Instagram, and LinkedIn to Twitter, there are hundreds of social media communities that businesses are leveraging to get more leads and hence, drive higher conversion rates. Are you doing enough to grow your business through social media communities?
In the contemporary world of massive competition, it is essential to build a strong social media community that can reflect your brand’s authority and reliability to your audience. This will effectively assist you in acquiring new customers and retaining the existing ones.
As Kami Huyse correctly quoted,” The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” This very well explains the need for social media communities.
Having said that, to build a strong social media community, it is essential for you to implement some highly actionable strategies that can assist you in growing and expanding your business all over the globe.
That being the case, this blog will effectively highlight the top 5 foolproof strategies that can assist you in strengthening your social media community.
5 Worthwhile Strategies for Building Social Media Community
1. Enhance Utilization of Video Marketing
There is no denying the fact that businesses have realized the power of video marketing, that is the reason, video marketing has now become the first priority of businesses all across the globe.
In fact, as per the report by Wyzowl, 86% of businesses utilize and consider video as an effective social media marketing tool.
This clearly highlights that the trend of video marketing is not going to leave social media anytime soon.
Hence, the first and foremost strategy that can be implemented by your business in order to grow your social media community is to enhance the utilization of video marketing.
Videos on social media can be posted in multiple lengths with multiple purposes such as explaining, advertising the product, or presenting the testimonials of existing customers through video.
However, as claimed by HubSpot, videos with a duration of lower or equal to 90 seconds have a 50% better retention rate. This explains that short videos on social media have a prolonged effect.
Hence, you need to make sure that your videos are short, crisp, informative, and relevant to your target audience in order to make the most of video marketing.
On the other hand, even if you are planning on preparing long videos, you need to make sure that they should be engaging enough to hook your audience.
Moreover, we are all aware of the fact that a report by Microsoft has stated that the attention span of humans has shrunk to 8 seconds from 12 seconds.
Hence, it is always advisable to deliver the most engaging content along with the name of your business in the first 8 seconds of a video.
The reason being, that even if your target audience decides to move ahead with the video, at least they would have seen the name of your brand and product in the first 8 seconds.
This will assist in enhancing the retention power of your brand in the minds of your target audience.
Moreover, the more engaging or relevant your content will be to your target audience, the more shares it will get.
This will assist in enhancing the overall engagement of your business on social media which can assist you in strengthening your social media community.
2. Invest in Collaborations
As per the HubSpot report, almost 11% of digital marketers say “partnership posts” are their businesses’ most engaging type of social media content.
This implies that collaboration with other brands can assist in engaging the audience at a higher rate when compared to posting individually.
Along with this, it also allows both the collaborated brands to tap each other’s market and acquire new target audiences.
This further assists brands to pitch their business to a wider base of audience and enhance the possibility of lead generation.
Along with this, it is not a compulsion that you only have to collaborate with other brands, you can also collaborate with popular industry-oriented influencers to strategically communicate your message and brand to the target audience.
In fact, as per Neal Schaffer, brands earn $5.20 for every 1 dollar spent on influencer marketing.
This stat highlight the most crucial benefit of influencer marketing that businesses will avail of while spending money on it.
Hence, in order to strengthen your community on social media, you can blindly trust the power of influencer marketing and collaborations.
They will assist in making your brand more authentic, and reliable. Along with this, influencer marketing will also enhance the online brand presence because people trust their favorite influencers and want to use the products recommended by them in order to follow their lifestyle.
3. Keep a constant track of your engagement
As Peter Drucker correctly quotes, “you can’t improve what you can’t measure”. This draws out the importance of keeping track of your performance in order to constantly improvise your efforts and enhance the overall efficiency of your social media community.
To continue, there are multiple social media analytics tools such as Sprout Social and HubSpot that can assist you in constantly keeping a track of your engagement on social media.
Hence, the number of likes, shares, mentions, and comments are really crucial key performance indicators that can assist in determining the engagement of your social media. In order to increase engagement,
You need to make sure that whatever the type of content you post on social media, it should be interactive and relevant to your target audience. This will assist in enhancing the engagement of your social media.
Keeping a track of your engagement and constantly working on boosting your engagement will assist you in connecting with a wider audience on a daily basis. This can further effectively assist in enhancing your social media community.
4. Bring AI into the game
Automation, automation, and automation. This is the term that is buzzing around in almost every industry and digital marketing is no different.
Similarly, the implementation of AI in social media can be another great strategy for you. AI has already been implemented by many businesses in order to strongly build their social media community.
AI-based software can assist in collecting some strong insights that can help in highlighting the strengths and weak points of your social media profiles.
Based on your analyzed data, you can boost your strengths and eliminate your weaknesses in order to enhance the overall efficiency of your business marketing technique.
Another implementation of AI in social media is in the form of chatbots. Activated chatbots can instantly and automatically reply to the message queries sent by the target audience to your business profiles.
This instant reply will help in making your audience feel valued which can assist in keeping them engaged and satisfied.
This will further boost the reputation of your business and will assist you in connecting with a new target audience. All this together will effectively assist in strengthening your social media community.
5. Navigate the audience through CTA
Let us understand this point with an example, now imagine you share a post on your social media.
Further, a social media user liked your product but he/she does not know how to reach you or connect with you.
In such situations, no matter how hard you try, you won’t be able to retain your target audience for a long time.
To continue, this is where the role of the CTA will efficiently come in handy. CTA stands for a call to action that refers to small phrases or actionable words used by businesses to navigate the consumers in taking the next action of connecting with the business.
To elaborate, you can add your CTA wherever you like and wherever you think it will get the most attention from your target audience. Some common examples of CTA include,
- Book now
- Especially for you, hurry up
- Subscribe to our channel
- Click on the bell icon
- Swipe up
- Comment down
Moreover, we all are very well aware of the significance of personalization in the content.
Similarly, adding a personal touch to the CTA will assist in engaging your audience more efficiently. To validate, personalized CTAs can convert 42% more visitors into leads than untargeted CTAs.
Hence, you should always focus on adding a personal touch to your call to action in order to enhance the number of generated leads.
Furthermore, this will encourage more and more target audiences to easily connect with you and will help in strengthening your social media community.
To encapsulate, investing in building a powerful community on social media will assist in boosting the overall growth of your business.
The need is to effectively understand social media and implement the right strategy in order to grow your social media community.
Furthermore, all the above-given strategies will assist you in boosting the presence of your social media community.
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