What Is Included in a Brand Design? Check In 2023

A brand design is the visual representation of a company that showcases its identity, values, and products. It can establish consumer trust and recognition, increasing sales and brand loyalty.

A reputable branding agency can help create a brand name that accurately represents the company and resonates with its target audience. Here are things that may be included in your brand design: 

Unique Logo

A carefully designed logo is recognizable,  simple, and memorable. A brand’s unique logo serves as the visual representation of a company, product, or service. It reflects the personality and values of the brand. A good logo design can help build brand recognition and establish credibility.

A reliable and reputable branding agency can design a professional logo that stands out from the competition. The logo can be consistently used across all branding materials to create a cohesive visual identity.

Brand Color Palette

The primary colors in a brand’s palette are typically the most dominant and recognizable colors associated with the brand. These are used in logos, marketing materials, and packaging. Secondary colors complement the primary colors and add depth and variety to the brand’s visual identity.

These colors can be used in backgrounds, text, and other design elements. The color palette is a set of colors chosen to represent a brand in all visual materials. A branding company may carefully select color patterns to reflect the personality and values of the brand.

Style Guide

A style manual is a set of guidelines that dictate how your brand should be represented visually and verbally. It includes rules for fonts, colors, logos, imagery,  and tone of voice. Your style guide is a playbook for how to use your brand.

It provides clear and concise instructions on everything from logo usage to brand voice so your team and anyone working with you can create consistent and cohesive brand experiences and products.

Brand Typography

Using the right font styles, sizes, and colors can influence brand design. A design agency can choose typography that reflects your brand’s personality and values while being legible and appealing. Different fonts can convey different emotions and messages. Select ones that align with your branding strategy.

A sans serif font may be more modern and clean, while a serif font can convey tradition and elegance. Mixing and matching different fonts can add interest and depth to your brand’s visual identity. A design agency should maintain consistency in its typography choices across all branding materials.

Illustration System

A thoughtfully designed illustration system can make complex ideas easier to understand.  An illustration system is a set of graphics, icons, and illustrations unique to a brand. A professional branding agency can create an illustration system focusing on the target audience and their preferences. Businesses can use a strong illustration system as a marketing tool by incorporating it into advertisements and social media posts.

Make Brand Design a Priority Today

Brand design is integral to creating a consistent and impactful brand experience. From typography to illustration systems, every element plays a key role in conveying the brand’s personality and values. Find a design agency that will carefully select fonts that align with your branding strategy and maintain consistency across all materials. The right agency can help create a strong, cohesive brand name that resonates with your target audience.