{"id":7697,"date":"2023-10-25T10:20:21","date_gmt":"2023-10-25T10:20:21","guid":{"rendered":"https:\/\/authorityarrow.com\/?p=7697"},"modified":"2023-10-25T11:02:55","modified_gmt":"2023-10-25T11:02:55","slug":"market-your-brand-using-promotional-badges","status":"publish","type":"post","link":"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/","title":{"rendered":"Market Your Brand Using Promotional Badges"},"content":{"rendered":"\n<p>Promotional products can help you build your brand with a limited marketing budget. Most of the products are easy to make and have great ROI. With the many options on the market, you can never go wrong with custom-branded badges.<\/p>\n\n\n\n<p>Branded badges, aka promotional badges, tick all the boxes for what you would like in a marketing product. They are cheap, cost-effective, and versatile. Herein, we share <a href=\"https:\/\/rocketbadge.co.uk\/blog\/3-reasons-promotional-button-badges\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips for designing promotional badges<\/a>.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-66469e294d672\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-66469e294d672\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/#Who%E2%80%99s_Your_Target_Audience\" title=\"Who\u2019s Your Target Audience?\">Who\u2019s Your Target Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/#Bring_a_Designer_Onboard\" title=\"Bring a Designer Onboard&nbsp;\">Bring a Designer Onboard&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/#Extra_Versatility\" title=\"Extra Versatility&nbsp;\">Extra Versatility&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/#Use_High-Quality_Materials\" title=\"Use High-Quality Materials\">Use High-Quality Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/#Find_Distribution_Channels\" title=\"Find Distribution Channels&nbsp;\">Find Distribution Channels&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/authorityarrow.com\/market-your-brand-using-promotional-badges\/#Bottom_Line\" title=\"Bottom Line\">Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who%E2%80%99s_Your_Target_Audience\"><\/span><strong>Who\u2019s Your Target Audience?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Building with your customers in mind will help you create something that leaves a lasting impression. First things first, start by surveying your target audience. Research their age, location, gender, and lifestyle habits.<\/p>\n\n\n\n<p>You can also ask for design recommendations from your customers. This will help build a strong bond between your brand and the customers. You can also turn new clients into repeat buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bring_a_Designer_Onboard\"><\/span><strong>Bring a Designer Onboard&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have an idea of how you want your badges to look, it is time to hire a professional designer. The designer will help you bring your design to life while offering professional insights to make it look better. Look for a designer who has experience in designing promotional products.<\/p>\n\n\n\n<p>You can borrow design ideas from existing promotional badges on the market. Ensure that the design is simple, and include a logo, theme colors, and business slogan. With promotional badges, you are working with limited space, so ensure that everything is visible for a better user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Extra_Versatility\"><\/span><strong>Extra Versatility&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Promotional badges can do more. Adding extra features will make users carry them everywhere, granting you more visibility. You can add a bottle opener, keyring, or flash drive to the keyholder. Besides that, the badges are also adaptable to various marketing scenarios, including trade shows, corporate events, or product launches.&nbsp;<\/p>\n\n\n\n<p>When people wear your badges, your brand becomes visible to a broader audience. However, ensure that the badge size is practical enough to be carried by hand or in a purse.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_High-Quality_Materials\"><\/span><strong>Use High-Quality Materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>High-quality materials will make durable professional badges. You can design promotional badges from wood, metal, or PVC. Metal and wood craft the best badges with the only downside being high prices.&nbsp;<\/p>\n\n\n\n<p>PVC is a cheap but quality alternative. It also offers more printing options than metal and wood. Consult a local badge manufacturer on suitable materials based on your design and budget plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_Distribution_Channels\"><\/span><strong>Find Distribution Channels&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Decide how and where you&#8217;ll distribute your badges. There are many options depending on what you want to achieve. One way is by offering the badges as part of a customer loyalty program. However, trade fairs, seminars, and career events are also good places to distribute the badges.<\/p>\n\n\n\n<p>Use social media to announce upcoming giveaways. Creating anticipation around the badges will generate a buzz, especially if you have a young audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><strong>Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creative marketing techniques will help you compete well in the marketing space. Promotional badges are a simple yet highly effective tool for marketing your brand. When done right, the badges can help you achieve your marketing goals while leaving a lasting impression on your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotional products can help you build your brand with a limited marketing budget. Most of the products are easy to make and have great ROI. With the many options on the market, you can never go wrong with custom-branded badges. Branded badges, aka promotional badges, tick all the boxes for what you would like in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/posts\/7697"}],"collection":[{"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/comments?post=7697"}],"version-history":[{"count":2,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/posts\/7697\/revisions"}],"predecessor-version":[{"id":7700,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/posts\/7697\/revisions\/7700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/media\/7699"}],"wp:attachment":[{"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/media?parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/categories?post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/authorityarrow.com\/wp-json\/wp\/v2\/tags?post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}